Setting Up Your Online Business Website

By now, you know which market or niche you want to get into and you know
there is a large enough market out there to be profitable. So the next step is to
reach all those people who are anxious to hear your message.
Without spending thousands of dollars in advertising the most cost effective way
to reach an audience is through a blog and a website. You will communicate with
others through the written word.
Most people respond by saying, “But I’m not a writer.”
Everyone’s a writer. All you have to do is write down what you would say to
someone who is standing right next to you. Really. It is that simple.
With grammar and spell check it makes it even easier than ever to communicate
with others. Besides, once you start writing on purpose, you will improve your
skill quickly. Also, you will start paying attention to other bloggers’ articles and
learn from them. I will talk more about the kinds of things you can include in your
blogs at a later lesson. (Hint – some don’t include any writing at all)
Let’s talk about technology
In just a bit I’m going to be talking about setting up your website. Some of you
may already be familiar with this process and some may not. I am going to
assume everyone is a beginner so I don’t leave anyone confused.
I was born a long time ago; in the days before the internet. At a time when
phones were connected to a wall and had a rotary dial. And your TV only had 3
channels. Yes, I am that old.
What I am trying to say is that technology frustrates the heck out of me. And if
you feel the same way, don’t fret because there is plenty of help around. Plus
advances in technology now make it even easier than ever to benefit from and
use. Most of it is simply reading instructions; and pointing and clicking.
I do not recommend spending a lot of money on your first website.
Notice I said, ‘first’ website. Your website is going to change and grow as you and
your business change and grow. (I am on my third version for the same business)
One of the advantages of doing business online is that you can grow, change and
adapt quickly and without a lot of expense.
Really, all you need to get started is a nice looking home page that displays your
content and an opt-in box that offers your ‘lead magnet’ (See Chapter 9) to collect
email addresses.
If you really wanted to start on a budget you could use your Facebook page with a
listing to all your articles. You can even put your opt-in box on your Facebook
page.
Here are several ways to approach your website technology needs:
How you tackle your technology needs will be determined by your comfort level
and your pocketbook. All the technology you are going to need in the beginning is
relatively easy to use and, either free or very inexpensive.
Option number 1:
If you would like some assistance with technology you can hire a freelancer to
assist you. Here are some suggestions:
1. Contact a local college or tech school and ask them if you can post an ad for
some tech help.
2. Search and/or place an ad on Craigslist. Just make sure you check
references in advance.
3. Go to one of these websites: www.elance.com or www.odesk.com. They
are both excellent sites for finding freelance technology help at a great
rate.
Option number 2:
Everything I am going to recommend to you has on-line and/or video tutorials to
walk you through every step of the process. So if you don’t want to spend any
money at all on technology help, you can do everything yourself. (At least at this
stage). There are no technical skills required. Just the patience to read and follow
directions.
If money is very tight (trust me, I have been there) and you would like to get a site
up and running yourself at no cost, here are 2 recommendations:
First recommendation:
You can set up a free WordPress website and even a free domain name.
(However, the free domain name will not be transferable in the future because it
will be a WordPress site. Meaning, instead of looking like this:
www.yourname.com, it will look like this: www.yourname.wordpress.com. It can
only be used on their site. You can’t transfer it in the future. You can also set up a
free WordPress site with your own domain name but it will cost a few bucks
extra.
Go to WordPress.com, read over their tutorials and set up your own site. You can
also find a ton of WordPress tutorials on YouTube if you need them.
Second recommendation:
You can set up a free website and blog at www.weebly.com. This is a very easy to
use free site. (You can upgrade for only $4 a month if you’d like).
Go to their website and click on the Menu button in the upper left hand corner.
Start with “Features” and look around. It also lets you publish blogs. You can even
register your Domain name through them which means you do not have to
transfer the name to another site. (Please note: I am not an affiliate of Weebly
and receive no compensation for referring them)
Other free website options:
www.wix.com
www.godaddy.com
Both of these options are worth investigating. See which one you are most
comfortable with. Go online to get recent reviews.
Please note: Just because a resource is not mentioned in this guide does NOT
mean it is not a valuable resource. It just means I am not familiar with it. There
are so many; plus new resources added all the time; it would be impossible for me
to be familiar with all of them.
As I mentioned, the best thing to do is go online and seek out reviews and do a
little research.

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